Humane Harvest

What is Humane Harvest?

Our Humane Harvest caught fish are brought onboard the Blue North through its Moon Pool, and immediately stunned prior to processing. This ethical harvesting practice eliminates the need to gaff and suffocate the fish, resulting in a product that is tastier, healthier, and more responsible than traditionally harvested fish.

Responsible

Healthy

Delicious

I won’t buy Pacific Cod that isn’t frozen at sea anymore. The quality is so consistent we can have it on our menu in so many more versatile ways, year-round.

— TIM FERLEMAN, ANTHONY’S RESTAURANTS

How Humane Harvest works

Like every fish that we catch, Humane Harvest fish are caught one at a time, with a hook onboard our newest vessel, the Blue North.

The hooks are baited

As the ground line goes out, each hook is automatically baited before it is sent overboard.

Lines are left in the water to soak

The baited hooks sit in the water attracting our target fish, typically for about 6 hours.

Fish are carefully brought onboard

Each fish is hauled onto the vessel one at a time to ensure careful handling and maximum quality.

Advanced safety with our moon pool

The Moon Pool technology allows our fishermen to harvest each fish individually from inside the vessel, which safely protects the crew from the elements of the North Pacific, and eliminates the need to gaff the fish.

Humanely stunning our fish

Stunning immediately immobilizes our fish, putting their central nervous system to sleep so that they feel no stress or pain during processing. This new, innovative approach produces a healthier, tastier, higher-quality fish.

Processing

The fish are cut in accordance with their assigned end product and thoroughly rinsed. They are then sorted and grouped by size to be frozen into blocks.

Frozen at Sea

Fish are processed and frozen quickly after coming onboard, ensuring that they maintain their peak quality and freshness.

Frozen vs. Fresh

The term “fresh fish” conjures a romantic image of fish pulled out of the sea and delivered directly to the fish market. While that order of events is true, the time that it takes those fish to travel from the fishing grounds to your local market yields a dramatic decrease in quality.

Our fish is flash frozen on our boats right after being pulled from the ocean, allowing it to retain its peak quality, texture, and taste from the time it is caught to the moment it is finally enjoyed.

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